Local SEO is becoming increasingly important for physical business and businesses servicing a specific area. Local SEO is also becoming valuable for all businesses as local SEO techniques create credibility and increase visibility with your target audience. Our Local SEO Services are tailored to suit you, but usually include claiming and optimising Google Business Profile (Map listings), citation auditing and on-page optimisations around location and contact data.
Google Business Profile (Map listings) can be optimised within the map platform to better target relevant keywords and locations.
Location information on websites is one of the key places Google pulls GBP data from. Ensuring this information is accurate, up to date but most importantly; optimised for SEO is key to local SEO.
Google pulls in data from a multitude of websites such as Social media, review platforms and local listing websites. Google audits this data for consistency and quantity to verify GBPs.
Google Business Listing Management
Google Business Profile (Map listings) can be optimised within the map platform to better target relevant keywords and locations. Optimisations of these listings includes:
- Reviewing the name for consistency across platforms and websites.
- Optimisating specifically to keywords selected from the keyword strategy where appropriate.
- Reviewing all content for quality, quantity and accuracy.
On-page Local SEO Optimisations
Location information on websites is one of the key places Google pulls GBP data from. Ensuring this information is accurate, up to date but most importantly; optimised for SEO, is key to local SEO success. On-page local optimisations include: - Correct page structure, metadata and titles - Appropriately prioritising and tagging information like phone numbers and addresses.
Update of (Citations) other linking profiles
Google pulls in data from a multitude of websites such as Social media, review platforms and local listing websites. Google audits this data for consistency and quantity to verify GBPs. To optimise GBPs we audit these citations across the web and update the information to be consistent, we also create new citations where we can. This ensures Google finds the information and consistency in listing information builds credibility.
I have been in the digital marketing industry for more than 10 years. I have spent years working with agencies and consultants giving me an in depth understanding of what is expected of a consultant and I ensure Mochara not only meets, but exceeds those standards. My expertise lies in SEO, content strategy, funnel optimisation and campaign management. I’ve worked for both large brands and small businesses, achieving results for a range of objectives.
Ethos
The Mochara core values are delivery, transparency and collaboration. I aim to be an extension of your Marketing Team. I’m here to help, support and teach. When you work with Mochara you’re paying for expertise, not overheads or anything else that doesn’t benefit you directly ‘mo chara’ means ‘my friend‘ in Gaelic. This name was chosen because it represents the relationship built with clients. I work alongside clients to help achieve a common goal. I’m a consultant and I’m here to work for and with you with full transparency.