SEO is often looked at as a technical checklist that needs to be ticked off to ensure your website ranks on Google. That checklist can be hundreds of items that seem like technical jargon and often get put to the side due to overwhelm and higher priorities. My SEO Consulting Services start with a tailored SEO package designed for you and your business. I do a deep dive on your website, your business, your target market and goals and create an SEO strategy to help you achieve your goals. SEO should be an integrated part of your marketing strategy. When you approach SEO like a marketing channel, such as paid digital ads, social media or even a television or radio ad you’re able to leverage its full potential.
Analysis of key SEO metrics, keyword strategy, rankings, impressions, traffic, goals and conversions.
Technical monitoring and reporting.
SEO optimisations.
SEO keyword strategy creation
SEO keyword strategy research
Content creation support
Content optimisations
Metadata copywriting
On-page optimisations.
SEO Consulting packages can include local SEO.
Google Business Profile (Map listings) optimisations.
On-Page Local SEO Optimisations. Update of Citations (other linking profiles).
SEO Reporting & Recommendations
A good SEO strategy is created for you, based on your business goals. Your SEO Strategy will encompass a tailored keyword strategy, a strategic content plan and key, data based, SEO optimisations. To measure our success and continually improve, the foundation of Mochara's SEO Consulting Package is SEO reporting and recommendations.
SEO Content Strategy
An SEO Content strategy starts with keyword research. We create an SEO keyword strategy, via in-depth research of potential keywords that your customer might search when looking for your business. When your entire website utilises keyword research to create content that is targeted to the purchase stage of the consumer, your organic traffic becomes higher quality, increasing leads and conversions. An SEO content strategy targets customers throughout their purchase journey to ensure your website is the one they continually find. Positioning your brand as a trusted advisor, educating your clients and providing relevant value to your target market.
Local SEO
Local SEO is becoming increasingly important for physical business and businesses servicing a specific area. But local SEO is are also becoming valuable for all businesses as local SEO techniques create credibility and increase visibility with your target audience. Local SEO Services are tailored to suit you, but usually include claiming and optimising Google Business Profile (Map listings), citation auditing and on-page optimisations around location and contact data.
I have been in the digital marketing industry for more than 10 years. I have spent years working with agencies and consultants giving me an in depth understanding of what is expected of a consultant and I ensure Mochara not only meets, but exceeds those standards. My expertise lies in SEO, content strategy, funnel optimisation and campaign management. I’ve worked for both large brands and small businesses, achieving results for a range of objectives.
Ethos
The Mochara core values are delivery, transparency and collaboration. I aim to be an extension of your Marketing Team. I’m here to help, support and teach. When you work with Mochara you’re paying for expertise, not overheads or anything else that doesn’t benefit you directly ‘mo chara’ means ‘my friend‘ in Gaelic. This name was chosen because it represents the relationship built with clients. I work alongside clients to help achieve a common goal. I’m a consultant and I’m here to work for and with you with full transparency.